All Episodes
Displaying 61 - 90 of 201 in total
149. Why prospects don't care about your methodology—and why it's still critical
I talk a lot about having a methodology for your consulting work. It's core to the way you organize, package, and deliver your expertise.But the thing is, prospects do...
148. Should you charge by the day for advisory services?
> Click here to join the conversation on this episode in the Mindshare community.I've heard a few people lately talking about using day rates as a marketing advisor or...
147. Why I paid $1k to be a sponsor at an industry conference
Have you ever considered sponsoring a conference?It never dawned on me to do it before, but I recently did.In this episode, I talk about why I recently sponsored a con...
146. The Travelling Roadshow
> Click here to join the conversation on this episode in the Mindshare community.The Travelling Roadshow is an approach I’ve picked up over the years that has gotten m...
145. How knowing your clients' numbers directly impacts your profitability
> Click here to join the conversation on this episode in the Mindshare community.A client recently asked me to downgrade or potentially pause our engagement.They were ...
144. Aligning the troops
> Click here to join the conversation on this episode in the Mindshare community.There's a lot of power in consolidating your focus on one goal.In this episode, I tell...
143. Worrying about delivering value and getting more clients.mp3
> Click here to join the conversation on this episode in the Mindshare community.As consultants, we worry about two things to various degrees at different times:1. Are...
142. Just hit publish
> Click here to join the conversation on this episode in the Mindshare community.Are you hesitating to hit publish?It might be time to re-think your approach. Chances ...
141. Is being a marketing consultant a risky business model?
> Click here to join the conversation on this episode in the Mindshare community.Is being a marketing consultant a risky business model?Would you be better off being a...
140. Be the steering wheel, not the engine
> Click here to join the conversation on this episode in the Mindshare community.If you're selling advisory services and feel stressed, burned out, or exhausted in the...
139. The travelling roadshow
> Click here to join the conversation on this episode in the Mindshare community.One of the ways I get clients in the coworking industry is with a travelling roadshow....
138. My marketing Methodology for advisory client engagements
> Click here to join the conversation on this episode in the Mindshare community.When you approach your client work, do you follow a Methodology or standard process? O...
137. Ethical advice and over-delivering
> Click here to join the conversation on this episode in the Mindshare community.To succeed as an advisor, you need to get a lot of details right.But above all else, t...
136. Two lesssons from a sales conversation gone wrong
> Click here to join the conversation on this episode in the Mindshare community.Every so often, a prospect comes along who's not an ideal fit.And with that, the sales...
135. Two tips for selling better advice
> Click here to join the conversation on this episode in the Mindshare community.Today, I've got two ideas for helping you sell better advice.I'll give you a hint, it ...
134. A framework for leveraging and selling your expertise
> Click here to join the conversation on this episode in the Mindshare community.The premise of this group is to help you package, sell, and create leverage around you...
133. The top 20 benefits for niching as a consultant
> Click here to join the conversation on this episode in the Mindshare community.Are you still debating about the benefits of niching?Do you feel like you might not be...
132. How to design a group coaching program
> Click here to join the conversation on this episode in the Mindshare community.Oren is interested in exploring group coaching and mentorship for in-house marketing m...
131. Marginal profit and handling value conversations
> Click here to join the conversation on this episode in the Mindshare community.I was talking with a client recently about the value of a project we were considering ...
130. Applying your methodology & operating system in your advisory OR execution business
> Click here to join the conversation on this episode in the Mindshare communityI talk a lot about having a Methodology in your advisory business. A checklist of sorts...
129. Selling access to your thinking
> Click here to join the conversation on this episode in the Mindshare communitIf you're a marketing advisor, you might feel like you need to have everything figured o...
128. How to create epic case studies with minimal effort
> Click here to join the conversation on this episode in the Mindshare community.If you're like me, case studies can be a neglected part of your own marketing. And ye...
127. Six ways to tell if you're specialized enough or not
> Click here to join the conversation on this episode in the Mindshare community.Do you wonder if you're niched down or specialized enough?In this episode, I talk abou...
126. Why creating confidence in yourself and your clients is critical to your success
> Click here to join the conversation on this episode in the Mindshare community.As a consultant, your job is to deliver results.But we need to remember that people do...
125. What content should you give away free vs. paid?
> Click here to join the conversation on this episode in the Mindshare community.If you sell any of your expertise via subscriptions, courses, coaching, training, or w...
124. The importance of being candid with your clients
> Click here to join the conversation on this episode in the Mindshare community.In order to succeed as a consultant, you will need the confidence to be candid (yet ta...
123. What to do when a client or prospect asks for a discount
> Click here to join the conversation on this episode in the Mindshare community.Every so often, a client or prospect will ask for a discount.And personally, I never d...
122. Why you want to be in a "Category of One"
> Click here to join the conversation on this episode in the Mindshare community.One of the fundamental views I have on positioning is to put yourself into a "Category...
121. How to actually sell advice and avoid becoming a part-time marketing manager
> Click here to join the conversation on this episode in the Mindshare community.Positioning yourself as a fractional CMO has a lot of benefits, but if you're not care...
120. Why relationships are critical for breaking into a niche
> Click here to join the conversation on this episode in the Mindshare community.If you are trying to break into a niche, you might be surprised to hear that the quali...