134. A framework for leveraging and selling your expertise
> Click here to join the conversation on this episode in the Mindshare community.
The premise of this group is to help you package, sell, and create leverage around your marketing expertise (not your hands).
In this episode, I break down my 5-part framework for how this all works. It's the latest version of my thinking and it's always a work in progress.
The high-level points include:
The premise of this group is to help you package, sell, and create leverage around your marketing expertise (not your hands).
In this episode, I break down my 5-part framework for how this all works. It's the latest version of my thinking and it's always a work in progress.
The high-level points include:
- Niche
- Credibility
- Methodology
- Business Model
- Marketing Engine
In the coming weeks and months, I'll be fleshing this out in more detail.
For now, if you're stuck on any part of this, drop me a line in the Ask Kevin channel or reply to this episode below!
Have a great weekend.
—k
For now, if you're stuck on any part of this, drop me a line in the Ask Kevin channel or reply to this episode below!
Have a great weekend.
—k
