139. The travelling roadshow
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One of the ways I get clients in the coworking industry is with a travelling roadshow.
It ultimately comprises of:
One of the ways I get clients in the coworking industry is with a travelling roadshow.
It ultimately comprises of:
- Your big idea/way of achieving a desired result
- A lesson with free resources on how to DIY
- An offer to those who need (paid) support
It's usually a webinar but it could also be a podcast appearance, conference talk/workshop, or any other kind of free training you do.
The key is to let people know upfront that you'll be sharing ways they can hire or buy your ideas at the end of the talk, but that you'll also be giving them all the tools and basics needed to take an honest shot at the DIY approach.
This has worked for me to acquire several clients who have gone on to be long-term clients with me.
It's also worked to drive people to my free resources (and therefore email list) which has resulted in untold sales and audience growth.
Give this a listen and let me know if it gets the wheels turning for you, too!
—k
