All Episodes
Displaying episodes 31 - 60 of 201 in total
180. How narrowly should you niche when starting out as a consultant?
Mindshare community member, Jack, had a great question about how narrow to go with your niche when just starting out as a new consultant.Here's the gist of his questio...
179. How to properly categorize your products and service
Mindshare Pro used to be a premium upgrade to the free Mindshare Community membership.But in my opinion, that was a mistake. It should have been positioned as Group Co...
178. The relationship between hourly and commodity work
On a long drive today, I re-listened to some of the book, The Passion Economy, by Adam Davidson.It spoke to me the first time I read it. It's about craftsmanship in yo...
177. The right amount of work
How much work should you take on?When does the quality of your work suffer?What are the ethical implications?I talk about this and more in today's episode.—kw
176. The story of the car detailer
A while back, I had my car detailed at a new shop around the corner. When I called to book, the new business owner asked how dirty it was. I said it was decent but it ...
175. The problem with generalist positioning
There are a lot of problems with having purely generalist positioning.The main one, though, is that potential clients don't know what you're actually good at.So they'r...
174. Cleaning up
I cleaned my office today and I felt a lot better. More clear-thinking.Strange how your environment can affect your mental state.And to me, this is analogous to all ar...
173. Are your prices negotiable?
I had a window installer come by recently to quote new windows on my house.When I asked how the process works, he told me he'd educate me on the products, size the win...
172. How to publish more consistently
One of the things I've noticed about myself is that when I don't have a fixed publishing schedule, it's easy to push it off for long periods without publishing anythin...
171. Time for yourself
Could you take one day off client work per week to work on your business (and yourself)?I've been doing that for the past five weeks and it's been incredible.In this M...
170. Building around your super-consumers
Super-consumers are the 10% of your customers who account for upwards of 50% of your profit.All industries have them. All of us are super-consumers of at least somethi...
169. Thinking like an agency
There's a common misconception that marketing advisors don't execute.The reality is, we do execute. We just don't use our hands nor manage the minutia.In this episode,...
168. Marketing from a standstill
What do you do when a client comes along looking for your help, but until now, they haven't been doing much (or any) of their own marketing?Do you take on the work, tu...
167. Permission to change your mind
> Click here to join the conversation on this episode in the Mindshare community.Your thinking will get updated.You will try things that don't work.You will pivot your...
166. The 5 major problems with doing execution work as a marketing consultant
> Click here to join the conversation on this episode in the Mindshare community.One of the biggest challenges I hear from marketing consultants is getting stuck doing...
165. Ditching execution revenue to sell advisory services
> Click here to join the conversation on this episode in the Mindshare community.Are you a freelancer or agency owner looking to sell advisory services in addition to ...
164. The constraints being a fractional CMO
> Click here to join the conversation on this episode in the Mindshare community.If you've done any fractional CMO/freelance head of growth/managed advisory work (as I...
162. Three ways to get clients to take your advice
In order to be successful as an advisor, you need to be able to:Prove you're worth hiring for your knowledge in the first placeReinforce why you're worth listening to ...
161. Why you should have (and stick to) a core process
> Click here to join the conversation on this episode in the Mindshare community.It can be tempting to ignore all or parts of your core process with a new client.You m...
160. Documenting everything you know
As I wrote about the other day, one of the most critical aspects of scaling a consulting business without hiring a team is to generate assets from your ideas and exper...
159. How to pick a good niche for your consulting business
> Click here to join the conversation on this episode in the Mindshare community.A while back, I wrote a post arguing how specialization is simplification.The article ...
158. How long it took me to build a profitable advisory business
> Click here to join the conversation on this episode in the Mindshare community.In this episode, I break down the how and how long it took me to build an advisory pra...
157. How to reduce your price without offering a discount
> Click here to join the conversation on this episode in the Mindshare community.Sometimes, people will not be able to afford the sticker price for your consulting ser...
156. Implement systems—not just projects—and layer them on them slowly over time
> Click here to join the conversation on this episode in the Mindshare community.In this episode, I talk about:Why you want to develop systems in your clients' busines...
155. The true cost of working with bad-fit clients
> Click here to join the conversation on this episode in the Mindshare community.Working with bad clients:Distracts you from doing your best work for your best clients...
154. Why upfront goal setting will help you win deals and save projects from disaster
> Click here to join the conversation on this episode in the Mindshare community.Do you get clear on business outcomes during your initial sales discussions? Do they m...
153. How my documented methodology saved a potential sale
> Click here to join the conversation on this episode in the Mindshare community.Last week, I had a sales conversation for a $4,500/mo. advisory engagement that I almo...
152. Should you follow-up with prospects who don't reply?
> Click here to join the conversation on this episode in the Mindshare community.I saw a tweet the other day by Andrew Warner, host of the Mixergy podcast. He reaches ...
151. Does using a methodology in a niche work for SEO/PPC services in the same geography?
> Click here to join the conversation on this episode in the Mindshare community.There's a common concern that working with multiple companies in a niche might create ...
150. Why I built an advisory business instead of an agency
> Click here to join the conversation on this episode in the Mindshare community.I was asked recently by community member Alex Nech why I chose to ru...