151. Does using a methodology in a niche work for SEO/PPC services in the same geography?
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There's a common concern that working with multiple companies in a niche might create competition among your clients—especially when they operate in similar geographic areas.
Usually, it's not an issue—especially if you don't work with companies who are going after the same market in the same locations at the same time and who are completely undifferentiated.
But what happens when you do SEO/PPC services for companies with global reach who have similar audiences?
If search engines are zero-sum, wouldn't you just be competing against your other clients by doing that?
It's a great question by Alex Nech so I want to explore the nuances with you all to help navigate the uncertainty.
In this episode, I talk about picking a broad enough niche, helping your clients with differentiation, the ethics of working with similar companies later on, and creating custom solutions that work for your individual clients, even if you apply the same general methodology in doing so, and much more.
Give this a listen and let me know if you agree or disagree!
—k
There's a common concern that working with multiple companies in a niche might create competition among your clients—especially when they operate in similar geographic areas.
Usually, it's not an issue—especially if you don't work with companies who are going after the same market in the same locations at the same time and who are completely undifferentiated.
But what happens when you do SEO/PPC services for companies with global reach who have similar audiences?
If search engines are zero-sum, wouldn't you just be competing against your other clients by doing that?
It's a great question by Alex Nech so I want to explore the nuances with you all to help navigate the uncertainty.
In this episode, I talk about picking a broad enough niche, helping your clients with differentiation, the ethics of working with similar companies later on, and creating custom solutions that work for your individual clients, even if you apply the same general methodology in doing so, and much more.
Give this a listen and let me know if you agree or disagree!
—k
