159. How to pick a good niche for your consulting business
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A while back, I wrote a post arguing how specialization is simplification.
A while back, I wrote a post arguing how specialization is simplification.
The article spawned a series of questions around how to find a niche, so I thought I'd do an episode covering just this topic.
In this episode, I talk about:
- Why you should niche (or not)
- Things to look for when picking a niche
- How limiting your focus increases your opportunities
- How and whether you should specialize in multiple niches
- Examples of horizontal and vertical specialization
- Why excluding industries is actually good for business
- Why the target is not always the market
- And a lot more!
If you're considering niching, I go deep on the topic in this episode so give it a listen.
—k
