133. The top 20 benefits for niching as a consultant
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Are you still debating about the benefits of niching?
Do you feel like you might not be niched enough?
Give this a listen if you're on the fence and not sure if niching is worth the "risk" for you (hint: it probably is).
Here's the top-level list:
Are you still debating about the benefits of niching?
Do you feel like you might not be niched enough?
Give this a listen if you're on the fence and not sure if niching is worth the "risk" for you (hint: it probably is).
Here's the top-level list:
- When you know who you're targeting, every decision is easier
- You can show up where they hang out
- You can understand your target market deeply
- You can speak their language (which lets you be heard)
- People are more likely to share your content (and reach more people in the niche in the process)
- You create better products and services the more you do it
- You become rarer and more valuable to your target market
- You can more easily sell group programs/info products/training
- You solve similar kinds of problems, making your engagements more efficient (and therefore profitable)
- You have less competition, which lets you close more deals and charge a premium
- People will travel from further away to do business, which gives you location independence and other freedoms
- You gain more confidence in your work, which gives your clients confidence, too
- You'll develop a better network, which can cross-pollinate and create even more opportunities
- You can partner with others who offer complimentary services, allowing you to build your audience and make the pie bigger for everyone
- You create better social proof via logos and case studies, improving speed to trust with your ideal clients
- You become known for something specific, making you more likely to get referrals through word of mouth
- You're seen as a credible expert on a specific topic, making you more likely to speak at conferences, on podcasts, media mentions, etc.
- Your advertising is far more targeted (better reach + conversion rate)
- You get the feeling of being great at something, which is better than solving new challenges every day
- Those who lead a market gets the lions share of results
Was this helpful? Let me know in the comments below.
—k
P.S. Want to help me out? Recommend Mindshare to a friend and I'll give you three months free to the group as a thanks. :)
