All Episodes
Displaying 141 - 160 of 202 in total
70. An inside look at my business strategy, marketing strategy, and marketing plan
I was recently asked how I am able to find clients for all my different services. So, I thought I'd break down my business strategy, marketing strategy, and marketing ...
69. Why your job is as much about de-risking as it is about growth
Yesterday, I wrote a quick post on my personal website about how your job as a marketing consultant is as much about de-risking your clients' situation as it is about ...
68. Words of encouragement for you on my birthday
Hey! Today is my birthday and I felt like recording this little bit of encouragement for those who are thinking of starting a group program or mentorship of your own.Y...
67. Should you let prospects speak to past clients as a reference?
When a prospect asks to speak to one of your pasts clients as a reference, what do you say?Do you say yes or no? Is it a red flag or normal procedure? Let's dive in. Y...
66. Why you should publish your consulting prices on your website
Happy Friday, everyone.I wrote a blog post today and thought I'd do an audio version for you to make it easy to download into your brain while you do something else.Th...
65. Downgrades, low-ticket advisory, and nuanced levers of value
A client recently asked to downgrade services to my lowest 1:1 advisory tier.During that conversation, I walked them through several levers of value that they would be...
64. What is the difference between advisory and consulting services
Is there a difference between selling consulting vs. advisory work?In my world, there certainly is. A big one.Advisors sell their advice. They sell access to their kno...
63. Why I turned down an affiliate partnership with Active Campaign
I recommend ActiveCampain to a lot of my coworking clients. It's easy to use and has a CRM/email marketing/automation built in.When one of my clients signed up recentl...
62. How to create case studies that attract more business
Unsure what to put in a case study? The key is remembering to think like a prospect. What do they want to see?1. That you've helped people like them2. That you actuall...
61. Jonathan Stark's advice on selling your expertise—not your hands—for the first time
I interviewed Jonathan Stark today for a new podcast I'm creating. The focus of the podcast is to help marketing freelancers, consultants, and agency owners package an...
60. How to salvage a case study after a client engagement—without all the data [Consulting]
Michelle worked with a client for 9 months, did a TON of work, provided a LOT of value, but the client didn't fulfill their end of the bargain by properly tracking lea...
59. How to talk strategy when your clients want to talk tactics [Consulting]
I had someone reach out to me on Clarity.fm today (I had set up an account a long time ago but never used it). We booked a call to talk about how he can sell his India...
58. [Subscriptions] How to know what content to share in free vs. a paid subscription
I had a great question from Michelle on how to know what content to give away free vs. paid when you sell a premium content subscription. My response includes an examp...
57. How to start a membership before your content is created
A lot of folks joined this group with an interest or desire in staring a membership, mentorship, or other form of subscription program.But the biggest issue (aside fro...
56. How to choose the right niche and take the first steps [Coaching Call]
Choosing a niche is hard. Or, it's scary, I should say.It feels like the more you focus down, the less opportunity you'll have. And even if you think you know where yo...
55. Should you do hourly advisory work?
Here's a question with a lot of moving parts.One of our members asks:Have client who wants advisory, 1 hour a week. I’m skeptical they’ll want to pay my £200/hr rate. ...
54. How to handle client confidentiality
How do you know what information you can share about past clients and the work you do?Personally, I use a pretty simple philosophy: if it's public, it's fair game. But...
53. What is the difference between group coaching and this Patreon model?
Here's a question from Oren:What’s the difference between group coaching and this Patreon model? This particular Patreon model is what I consider a "subscription". It'...
52. How to create a low-tier consulting offer that works for everybody
Have you ever wanted to create a low-tier consulting service? Something your smaller clients could afford that delivers lots of value, gets results, and is profitable ...
51. Why you should benchmark your KPIs at the start of each engagement
Do you take inventory of the client's key performance indicators when you first start working with them? Personally, I didn't do this for a long time. And it became re...