70. An inside look at my business strategy, marketing strategy, and marketing plan
I was recently asked how I am able to find clients for all my different services.
So, I thought I'd break down my business strategy, marketing strategy, and marketing plan to help you get the full picture in case it helps you get clarity.
So, I thought I'd break down my business strategy, marketing strategy, and marketing plan to help you get the full picture in case it helps you get clarity.
Currently, I have:
- 8 x 1:1 advisory clients
- 1 x 4 members group coaching clients
- 40+ people in a memberrship program
- This community which is in it's infancy
- I do occasional workshops/training programs
- I sell (very few) info products
- Some lingering website maintenance and hosting work from past life
With total revenue around US$25k/month including the web stuff (to give you context and full transparency).
In this episode, I'll break down how I look at:
- My overarching business strategy
- My current marketing strategy (for my specialized business)
- My current marketing plan (at a high-level)
The key to a good marketing strategy is having a good business strategy.
And the best business strategy is to be specialized if you're a consultant—even if, like me, you keep a general website for those random opportunities outside of your specialization.
Does this resonate with you? Do you have a different approach? I'd love to hear it!
Leave a comment in the community for this episode: https://society.mindshare.fm/c/mentorship/70-an-inside-look-at-my-business-strategy-marketing-strategy-and-marketing-plan
—kevin
