All Episodes
Displaying 121 - 140 of 202 in total
90. How to design a high-end productized service offering
When creating a productized services offering, you have two choices:Â Sell just one signature offeringCreate a service ladder with ascending optionsI prefer the latter ...
89. How to build a marketing platform you actually own
This one might be a bit controversial. 🙂Not really, but I do use the current political situation in the US to make a long-discussed point about where and how to build ...
88. How to use the sales process to create your productized services
> Click here to the conversation on this episode in the Mindshare community.I'm a big fan of productized services. They let you design your business in a way that lets...
87. Why you should stick to a strict publishing schedule
Today's content comes to you a bit late in the evening. I'm tired and ready for bed, but I didn't get this recording done so I wanted to make sure I delivered on sched...
86. Why you should make your services about your clients—not about you
Link to episode in the Mindshare communityHey all,I hope you had a great week and were able to take a few days off over the holidays. Today's topic is about how you po...
85. The 8 signs it's time to fire a client
We’ve all been there. You need to fire your client. Something is not working or feeling right, and it’s just better to part ways.Ideally, you find a way to part ways a...
84. Should you do project management for your advisory clients?
Join the conversation for this episode: https://society.mindshare.fm/c/mentorship/85-should-you-do-project-management-for-your-advisory-clientsLast episode (I said 84 ...
83. What to do when your advisory clients can’t (or don’t) implement your advice
If you’re working in an advisory capacity, it’s critical that your advice gets implemented. If your recommendations aren’t being executed, you aren’t creating enough v...
82. Why you should price in accordance with the pain potential
It can be hard to know how to position your services.Are you the high-quality option, the "cheap and cheerful" one, or somewhere in between?I've spoken before about be...
81. Why sharing your backstory matters
Join the conversation for this episode here: https://society.mindshare.fm/c/general/81-why-sharing-your-backstory-matters* * * *Â Have you ever noticed how dramatic mov...
80. How to make your products or service more compelling
Join this episode's conversation in the community: https://society.mindshare.fm/c/mentorship/80-how-to-make-your-products-or-service-more-compelling. . . .Lately, I've...
79. How to come up with interesting topics for your content marketing
Join the conversation around this episode here: https://society.mindshare.fm/c/mentorship/79-how-to-come-up-with-interesting-topics-for-your-content-marketing. . . . I...
78. The right way to wrap up your client engagements
Every client engagement comes to an end, eventually.And when it does, I'm a big believer in having an "off-boarding" call.In my opinion, these are critical. It can som...
77. The value of publishing consistently
It's late on a Friday night and I'm sharing this quick audio with you.It's about consistency. The value of showing up even when you're tired and don't want to.Writing ...
76. Own the entire problem
When you get paid to do implementation work, you're ultimately being paid to solve a problem.Maybe it's anything website or content-related. Or maybe it's more broad, ...
75. How to—and why you should—tightly narrow your positioning
Positioning yourself effectively kinda hurts.It should feel like you're leaving a LOT on the table. And the reality is, you are. You're leaving MOST of your opportunit...
74. How to attract more leads to your consultancy
We’ve been talking a lot about business models and positioning lately but not enough on how to generate leads for your consultancy.In this episode, I break down the wa...
73. How to use done-with-you offerings to create efficiency and leverage around your expertise
As a marketing advisor, I’m biased towards done-with-you services.While I see the merits in done-for-you work (freelance/agency style) or do-it-yourself (one-off strat...
72. Should you price your consulting services on the high, middle, or low end of the spectrum?
There are lots of ways to price your consulting engagements. You could be the low-cost consultant, the high-price consultant, or anywhere in between.Usually, I recomme...
71. Selling membership, group coaching, and low-ticket 1:1 coaching
Hello friendly people!Oren had some questions about my coworking consultancy's membership program, whether people upgrade to the 1:1 premium "inner circle coaching" op...