64. What is the difference between advisory and consulting services
Is there a difference between selling consulting vs. advisory work?
In my world, there certainly is. A big one.
Advisors sell their advice. They sell access to their knowledge and expertise.
Consultants do, too. But according to my definition, they also produce deliverables.
And of course, there's nothing wrong with producing deliverables as part of your services.
But from my experience, they're not as valued as you might think.
In this episode, I talk about:
- How I transitioned from roadmaps/audit deliverables to jumping right in
- How to create "deliverables" with the client instead of for them
- How to create repeatable template documents instead of deliverables
- How to transition from selling done-for-you work to advisory services
- Small steps you can make to bridge gap between freelancing and consulting
- How to create even more leverage through systemization and packaged expertise
Do you sell advisory or consulting work? Do you agree with the differences?
Let me know in the comments below.
Yours,
Yours,
—k
