All Episodes
Displaying 151 - 180 of 201 in total
59. How to talk strategy when your clients want to talk tactics [Consulting]
I had someone reach out to me on Clarity.fm today (I had set up an account a long time ago but never used it). We booked a call to talk about how he can sell his India...
58. [Subscriptions] How to know what content to share in free vs. a paid subscription
I had a great question from Michelle on how to know what content to give away free vs. paid when you sell a premium content subscription. My response includes an examp...
57. How to start a membership before your content is created
A lot of folks joined this group with an interest or desire in staring a membership, mentorship, or other form of subscription program.But the biggest issue (aside fro...
56. How to choose the right niche and take the first steps [Coaching Call]
Choosing a niche is hard. Or, it's scary, I should say.It feels like the more you focus down, the less opportunity you'll have. And even if you think you know where yo...
55. Should you do hourly advisory work?
Here's a question with a lot of moving parts.One of our members asks:Have client who wants advisory, 1 hour a week. I’m skeptical they’ll want to pay my £200/hr rate. ...
54. How to handle client confidentiality
How do you know what information you can share about past clients and the work you do?Personally, I use a pretty simple philosophy: if it's public, it's fair game. But...
53. What is the difference between group coaching and this Patreon model?
Here's a question from Oren:What’s the difference between group coaching and this Patreon model? This particular Patreon model is what I consider a "subscription". It'...
52. How to create a low-tier consulting offer that works for everybody
Have you ever wanted to create a low-tier consulting service? Something your smaller clients could afford that delivers lots of value, gets results, and is profitable ...
51. Why you should benchmark your KPIs at the start of each engagement
Do you take inventory of the client's key performance indicators when you first start working with them? Personally, I didn't do this for a long time. And it became re...
50. The value of note-taking in client engagements (and how I do it)
Taking notes during your client calls is one of the most valuable things you can do. It outlines what you talk about, what you mutually decide on, and who's responsibl...
49. How to get paid in advance for your work
Do you have a hard time getting paid in advance?If not, it could be due to one of a few reasons:1. You don't have enough leverage (i.e. unique specialization)2. You do...
48. The benefits of transparent pricing for your consulting services
Happy Monday!I had a question over the weekend from Oren, a new member of the Mentorship who positions himself as a "chief growth officer" and runs a hybrid agency/con...
47. How to establish a budget for price-sensitive clients
Hello my friends,I hope you had an amazing week, it's been a long one for me. In this episode, I share a few updates and then answer this question from Michelle:Hey Ke...
46. Should you decrease your price after the initial term if the bulk of the work and value is delivered?
Here's another great question coming after last episode on negotiating with clients.I mentioned that my first few months are heavy in terms of workload, involvement, a...
45. How to handle prospects who want to negotiate
Do you know what to do when your clients try to negotiate with your proposal?Sometimes it might be the scope, or the price, or the term length. Or any other form of cu...
44. The two main things I look for when auditing a client website
I reviewed two clients' websites today and thought I'd share the main two things I look for in case it helps you do a similar review for your clients.I won't go into a...
43. How to get clients from around the world by specializing
For the first few years in business, all my clients were local to my area.I was worried about moving to another city in case it meant I'd lose all my clients! Gaah!In ...
42. Q&A Call Recording - September 2020
Hey, everyone! Thanks so much to those of you who joined us on Friday for our first Q&A call.This is the recording from our Q&A call where we talked about things like:...
41. Nine membership platform options to consider building your community on
Here's a response to Michelle's follow-up question on which platforms to consider when building a membership program.She asked:Are there any other platforms you'd reco...
40. How to help your clients get into the membership model
Here's a great question from Michelle on how to help her client get into the membership model. Michelle asked:I have a client that I'm working with now and he already ...
39. How to prove ROI with your marketing
UPDATED KPI SHEET: I put a link to the wrong sheet in the original post. The new one is here: https://docs.google.com/spreadsheets/d/1NYqN_QdbU7PPQ_v1LR9KycEdGNtm7a4LT...
38. How to onboard clients (and why it's so important)
When your clients decide to move forward with you, it's critical you make them feel like they made the right choice. After all, they are dropping some meaningful $$ on...
37. How to differentiate and create engagement for your membership program
In the last episode, I answered a member question about how I created a membership program for my consultancy (Everspaces). There were two follow-up questions:1. How d...
36. How I started a membership program for my consultancy
Someone asked me how I started a membership for my coworking consultancy.I had to give it some thought—it's been an evolution and there are some distinct learnings I h...
35. How to know if a specific niche can sustain your business
Are you thinking about getting into an industry or niche but aren't sure if there's enough money in it to sustain your business?This episode is based on a question tha...
34. How do you know if your prices are too high or low?
Do you ever wonder if your prices are too high or low? Feel like you're shooting in the dark?Is $2,000 expensive or cheap?The question comes down to the value of your ...
33. How to use testimonials in your marketing
Testimonials are a powerful way to convey quality to your prospective clients. There's nothing like your clients' words when it comes to articulating the value and exp...
32. Why you need to slow your clients down
Do your clients want quick results? Here's the truth... it's a myth.Marketing is the slow road. Sure, you can get some numbers quickly. But like all things, if you wan...
31. Study a day in the life of your clients' best customers
This idea won't make sense for all situations. But it will for many.The general idea is this: take your clients' best customer (or multiple) and analyze a typical day ...
30. Know your clients' customers better than they do
Your job as a marketer is to grow your clients' business so you can actually get results.It doesn't matter how good you are at the tactics, if you don't know exactly w...