All Episodes
Displaying 121 - 150 of 201 in total
89. How to build a marketing platform you actually own
This one might be a bit controversial. 🙂Not really, but I do use the current political situation in the US to make a long-discussed point about where and how to build ...
88. How to use the sales process to create your productized services
> Click here to the conversation on this episode in the Mindshare community.I'm a big fan of productized services. They let you design your business in a way that lets...
87. Why you should stick to a strict publishing schedule
Today's content comes to you a bit late in the evening. I'm tired and ready for bed, but I didn't get this recording done so I wanted to make sure I delivered on sched...
86. Why you should make your services about your clients—not about you
Link to episode in the Mindshare communityHey all,I hope you had a great week and were able to take a few days off over the holidays. Today's topic is about how you po...
85. The 8 signs it's time to fire a client
We’ve all been there. You need to fire your client. Something is not working or feeling right, and it’s just better to part ways.Ideally, you find a way to part ways a...
84. Should you do project management for your advisory clients?
Join the conversation for this episode: https://society.mindshare.fm/c/mentorship/85-should-you-do-project-management-for-your-advisory-clientsLast episode (I said 84 ...
83. What to do when your advisory clients can’t (or don’t) implement your advice
If you’re working in an advisory capacity, it’s critical that your advice gets implemented. If your recommendations aren’t being executed, you aren’t creating enough v...
82. Why you should price in accordance with the pain potential
It can be hard to know how to position your services.Are you the high-quality option, the "cheap and cheerful" one, or somewhere in between?I've spoken before about be...
81. Why sharing your backstory matters
Join the conversation for this episode here: https://society.mindshare.fm/c/general/81-why-sharing-your-backstory-matters* * * *Â Have you ever noticed how dramatic mov...
80. How to make your products or service more compelling
Join this episode's conversation in the community: https://society.mindshare.fm/c/mentorship/80-how-to-make-your-products-or-service-more-compelling. . . .Lately, I've...
79. How to come up with interesting topics for your content marketing
Join the conversation around this episode here: https://society.mindshare.fm/c/mentorship/79-how-to-come-up-with-interesting-topics-for-your-content-marketing. . . . I...
78. The right way to wrap up your client engagements
Every client engagement comes to an end, eventually.And when it does, I'm a big believer in having an "off-boarding" call.In my opinion, these are critical. It can som...
77. The value of publishing consistently
It's late on a Friday night and I'm sharing this quick audio with you.It's about consistency. The value of showing up even when you're tired and don't want to.Writing ...
76. Own the entire problem
When you get paid to do implementation work, you're ultimately being paid to solve a problem.Maybe it's anything website or content-related. Or maybe it's more broad, ...
75. How to—and why you should—tightly narrow your positioning
Positioning yourself effectively kinda hurts.It should feel like you're leaving a LOT on the table. And the reality is, you are. You're leaving MOST of your opportunit...
74. How to attract more leads to your consultancy
We’ve been talking a lot about business models and positioning lately but not enough on how to generate leads for your consultancy.In this episode, I break down the wa...
73. How to use done-with-you offerings to create efficiency and leverage around your expertise
As a marketing advisor, I’m biased towards done-with-you services.While I see the merits in done-for-you work (freelance/agency style) or do-it-yourself (one-off strat...
72. Should you price your consulting services on the high, middle, or low end of the spectrum?
There are lots of ways to price your consulting engagements. You could be the low-cost consultant, the high-price consultant, or anywhere in between.Usually, I recomme...
71. Selling membership, group coaching, and low-ticket 1:1 coaching
Hello friendly people!Oren had some questions about my coworking consultancy's membership program, whether people upgrade to the 1:1 premium "inner circle coaching" op...
70. An inside look at my business strategy, marketing strategy, and marketing plan
I was recently asked how I am able to find clients for all my different services. So, I thought I'd break down my business strategy, marketing strategy, and marketing ...
69. Why your job is as much about de-risking as it is about growth
Yesterday, I wrote a quick post on my personal website about how your job as a marketing consultant is as much about de-risking your clients' situation as it is about ...
68. Words of encouragement for you on my birthday
Hey! Today is my birthday and I felt like recording this little bit of encouragement for those who are thinking of starting a group program or mentorship of your own.Y...
67. Should you let prospects speak to past clients as a reference?
When a prospect asks to speak to one of your pasts clients as a reference, what do you say?Do you say yes or no? Is it a red flag or normal procedure? Let's dive in. Y...
66. Why you should publish your consulting prices on your website
Happy Friday, everyone.I wrote a blog post today and thought I'd do an audio version for you to make it easy to download into your brain while you do something else.Th...
65. Downgrades, low-ticket advisory, and nuanced levers of value
A client recently asked to downgrade services to my lowest 1:1 advisory tier.During that conversation, I walked them through several levers of value that they would be...
64. What is the difference between advisory and consulting services
Is there a difference between selling consulting vs. advisory work?In my world, there certainly is. A big one.Advisors sell their advice. They sell access to their kno...
63. Why I turned down an affiliate partnership with Active Campaign
I recommend ActiveCampain to a lot of my coworking clients. It's easy to use and has a CRM/email marketing/automation built in.When one of my clients signed up recentl...
62. How to create case studies that attract more business
Unsure what to put in a case study? The key is remembering to think like a prospect. What do they want to see?1. That you've helped people like them2. That you actuall...
61. Jonathan Stark's advice on selling your expertise—not your hands—for the first time
I interviewed Jonathan Stark today for a new podcast I'm creating. The focus of the podcast is to help marketing freelancers, consultants, and agency owners package an...
60. How to salvage a case study after a client engagement—without all the data [Consulting]
Michelle worked with a client for 9 months, did a TON of work, provided a LOT of value, but the client didn't fulfill their end of the bargain by properly tracking lea...