40. How to help your clients get into the membership model
Here's a great question from Michelle on how to help her client get into the membership model.
Michelle asked:
I have a client that I'm working with now and he already has the industry reputation and audience as a consultant in a niche industry. I told him he should consider doing a subscription-based membership. So, I'm going to help him build it out. I'm excited for this. Any advice on how to help someone else built this out? You've already provided some great content, just curious if you helped other people do this and is there anything you'd recommend.
Here's what was covered in my reply:
1. Audience, credibility, niche is key
2. Figure out the transformation you're selling
3. Deliver ongoing value in the form of content, community, coaching, or hybrid of multiple
4. Add static resources to the membership for additional value
5. Think of the best way to sell out, whether as a front-end offer or back-end offer (both can work)
Tomorrow I'll discuss a few of the membership platforms that are available out there, so stay tuned for that!
Yours,
—k
