36. How I started a membership program for my consultancy
Someone asked me how I started a membership for my coworking consultancy.
I had to give it some thought—it's been an evolution and there are some distinct learnings I have found along the way. I'm far from finished on this journey and have plenty of things to learn still.
Here are my notes I took from the recording for your reference:
- Have a niche focus
- Build a "Success Path"
- Started at $100/mo, but went to $9/month and built up again from there
- Book recommendation: Trade-Off by Kevin Maney
- Why I do it
- Credibility for my consulting work
- Learning from target market
- Forces me to create content
- Use content in my consulting
- A place for clients to congregate
- Plans to switch up how I package and sell my memberships/IP
Thinking of starting a membership program for your business? I'd love to learn more. Hit reply and let me know!
Yours,
—k
