All Episodes
Displaying 21 - 40 of 202 in total
191. Noticing your quiet inner voice (and what to do about it)
What is your quiet inner voice telling you?The one that whispers. You barely notice it at first. But when you do hear it, you're inspired. Should you explore it? Maybe...
190. Analyzing where my advisory clients come from (a general vs. niche business comparison)
In this episode, I break down where my advisory clients came from.I also compare my niche (Everspaces) vs. general consulting clients came from to see if there was a d...
189. What to do if nobody is buying your productized services
Are you having trouble selling your productized service?In this new episode of Mindshare Radio, I break down the four main things to consider when trying to fix the pr...
188. Predicting the future of in-house and outsourced hybrid marketing teams
Companies are hiring in-house and outsourced marketers differently than they did before.I'm seeing less reliance on using a single in-house marketer or even one full-s...
187. Why you may want to offer multiple price options
When a client requests your services, it can really help to have multiple options at different prices.You can do this with a product or service ladder at different pri...
186. What to do when clients don't take your advice
What do you do when clients give you advice but then do their own thing anyway?In this episode, I talk about why this happens, how to prevent it from happening, and ho...
185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf
I interviewed Dagobert Renouf of Logology last week on how he's been so successful on Twitter.Dagobert is extremely active and publishes a meme every day of the week, ...
184. "In order to do this right..."
It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for.Our first instinct might be to charge the bare minimum...
183. Why I'm allowing myself to stop publishing daily
I recently decided to switch from daily publishing to a more flexible format.In this episode of Mindshare Radio, I break down the reasons why I started publishing dail...
182. Customer surplus and price to value ratio
When you price your services, there's something called customer surplus to consider.Customer surplus, in this case, means the amount of profit your customers gain afte...
181. "What if my marketing budget doesn't allow me to implement your advice?"
Mindshare member, Sean, had an interesting objection while selling his advisory services.This is a common question when selling advisory work, so it's worth unpacking ...
180. How narrowly should you niche when starting out as a consultant?
Mindshare community member, Jack, had a great question about how narrow to go with your niche when just starting out as a new consultant.Here's the gist of his questio...
179. How to properly categorize your products and service
Mindshare Pro used to be a premium upgrade to the free Mindshare Community membership.But in my opinion, that was a mistake. It should have been positioned as Group Co...
178. The relationship between hourly and commodity work
On a long drive today, I re-listened to some of the book, The Passion Economy, by Adam Davidson.It spoke to me the first time I read it. It's about craftsmanship in yo...
177. The right amount of work
How much work should you take on?When does the quality of your work suffer?What are the ethical implications?I talk about this and more in today's episode.—kw
176. The story of the car detailer
A while back, I had my car detailed at a new shop around the corner. When I called to book, the new business owner asked how dirty it was. I said it was decent but it ...
175. The problem with generalist positioning
There are a lot of problems with having purely generalist positioning.The main one, though, is that potential clients don't know what you're actually good at.So they'r...
174. Cleaning up
I cleaned my office today and I felt a lot better. More clear-thinking.Strange how your environment can affect your mental state.And to me, this is analogous to all ar...
173. Are your prices negotiable?
I had a window installer come by recently to quote new windows on my house.When I asked how the process works, he told me he'd educate me on the products, size the win...
172. How to publish more consistently
One of the things I've noticed about myself is that when I don't have a fixed publishing schedule, it's easy to push it off for long periods without publishing anythin...