All Episodes
Displaying 81 - 100 of 202 in total
130. Applying your methodology & operating system in your advisory OR execution business
> Click here to join the conversation on this episode in the Mindshare communityI talk a lot about having a Methodology in your advisory business. A checklist of sorts...
129. Selling access to your thinking
> Click here to join the conversation on this episode in the Mindshare communitIf you're a marketing advisor, you might feel like you need to have everything figured o...
128. How to create epic case studies with minimal effort
> Click here to join the conversation on this episode in the Mindshare community.If you're like me, case studies can be a neglected part of your own marketing. And ye...
127. Six ways to tell if you're specialized enough or not
> Click here to join the conversation on this episode in the Mindshare community.Do you wonder if you're niched down or specialized enough?In this episode, I talk abou...
126. Why creating confidence in yourself and your clients is critical to your success
> Click here to join the conversation on this episode in the Mindshare community.As a consultant, your job is to deliver results.But we need to remember that people do...
125. What content should you give away free vs. paid?
> Click here to join the conversation on this episode in the Mindshare community.If you sell any of your expertise via subscriptions, courses, coaching, training, or w...
124. The importance of being candid with your clients
> Click here to join the conversation on this episode in the Mindshare community.In order to succeed as a consultant, you will need the confidence to be candid (yet ta...
123. What to do when a client or prospect asks for a discount
> Click here to join the conversation on this episode in the Mindshare community.Every so often, a client or prospect will ask for a discount.And personally, I never d...
122. Why you want to be in a "Category of One"
> Click here to join the conversation on this episode in the Mindshare community.One of the fundamental views I have on positioning is to put yourself into a "Category...
121. How to actually sell advice and avoid becoming a part-time marketing manager
> Click here to join the conversation on this episode in the Mindshare community.Positioning yourself as a fractional CMO has a lot of benefits, but if you're not care...
120. Why relationships are critical for breaking into a niche
> Click here to join the conversation on this episode in the Mindshare community.If you are trying to break into a niche, you might be surprised to hear that the quali...
119. How to build a scalable consulting business model
> Click here to join the conversation on this episode in the Mindshare community.How you design your business will have a big impact on your profitability, enjoyment, ...
118. The case for niche specialization
> Click here to join the conversation on this episode in the Mindshare community.There are pros and cons to specialization. In this episode, I break down some of the m...
117. How to measure the effectiveness of your marketing
> Click here to join the conversation on this episode in the Mindshare community.This episode comes from a blog post I wrote in December and I'm sharing my highlights ...
116. How to grow an audience within a niche
> Click here to join the conversation on this episode in the Mindshare community.One of the ways I've been able to grow an audience within the coworking niche is by pa...
115. How to create target market profiles that actually get results
> Click here to join the conversation on this episode in the Mindshare community.Do you have a clear idea on who your ideal target market is?Or, do you help your clien...
114. How I would sell web design as an advisor—not a freelancer
> Click here to join the conversation on this episode in the Mindshare community.---I have been building and designing websites for nearly two decades. Wild, right? Do...
113. How to phase into selling advisory work and out of tactical implementation
> Click here to join the conversation on this episode in the Mindshare community.Here's a great follow-up question in the thread, Selling transformation vs. selling yo...
112. How to build downside protection into your consulting business model
> Click here to join the conversation on this episode in the Mindshare community.Most of my clients these days are turning into long-term clients, ranging from 1 to 4+...
111. Finding resources for continuing education, certification, and ongoing professional development
> Click here to join the conversation on this episode in the Mindshare community.Here's a great question from Michelle that came in earlier in the week:Hi - I'm curiou...