9. Two ways to transition from selling implementation to selling advice
Most people start off selling implementation work before being able to sell advice.
If that's you, I recommend one of these two options if you wish to transition into selling advice.
1. Offer it as a tier of service in your proposals
2. Offer a fractional CMO/managed marketing service
The second one will severely limit you in terms of how many clients you can take on, but at least you can begin to:
- get paid a full rate for your skills (without marking up others' work)
- stop doing the work yourself and start overseeing it instead
- take on a more strategic role and be seen as a trusted advisor
This approach worked really well for me in the beginning. The second approach in particular.
Eventually, you phase out of the managed stuff and start doing real consulting and advisory work.
And once you start selling work this way and it works, you'll never go back.
Leave a comment and let me know what you think!
Yours,
—k
