6. How it feels to buy trustworthy advice
My air conditioner broke in the middle of a heatwave.
Someone came to look at it and told me it needs to be replaced. They also recommended I replace my furnace at the same time.
How do I know if what they're saying is true? I trust them, but my guard is up.
Now, imagine I had to make decisions like this every single day. Complicated choices with financial impact on things I have no expertise in.
I'd want someone on my team I could trust. Someone with no financial incentives in the implementation. An advocate.
And if I didn't have in-house expertise, I'd want an advisor to help me make these decisions.
That's what a good advisor does. They're an advocate. Incentives aligned.
So if you want to be a full-time advisor, you have to get paid for your expertise and facilitate implementation, not necessarily offer it yourself.
Yours,
—k
