208. My content publishing and distribution framework
So, you want to publish content to attract clients.
Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?
Good question. I get asked it a lot.
In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.
Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode:
![208. My content publishing and distribution framework](https://img.transistor.fm/8pC9kvHbHl7I_YIvmMbmVc4dJyv5yAPBLWo_gnbgSs0/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1NTkxLzE2ODIx/MDcyOTctYXJ0d29y/ay5qcGc.webp)