How to Sell Advice

Here's a response to a question from a new member of the group about how to research and choose a niche.

She's got a Fractional CMO positioning and not getting enough traction. Chances are, I told her, it's because it doesn't speak to a specific enough market vertical. 

So, she's asked a few questions about how to find, research, and select a niche (and some stuff about SEO work she's currently doing, which is relevant).

Yours,

—k