16. The difference between subscription, membership, and group coaching business models
Thinking of selling one to many offers?
Subscriptions, memberships, and group coaching are great ways to generate income on your path towards more leverage.
But if you don't plan the business model right, you could end up with a model that isn't aligned with your members/clients.
In this episode, I chat about some of the distinct elements of each and how to price them so they make sense for everyone.
Here's some rough notes I used for the episode:
1. Subscription (content, media company model)
- Newspapers
- Substack, Ghost, Stratechery
- Q&A calls or Community (low touch)
- $5-$15/mo+
2. Membership (content, community, resources)
- Community (i.e. on Patreon, Slack, Circle, others)
- Checklists
- Templates
- Video recordings
- Webinars
- Swipe File
- Rolodex
- Q&A calls
- $10 to $150/mo+
3. Group Coaching (content, 1:1 advice, transformation)
- Value-based goals
- Higher-ticket
- Less scalable
- Small group coaching (Everspaces)
- $250 to $1,500/mo++
Are you interested in starting one of these models (or have one already?)
Let me know what you're thinking and if you have any questions we can mull over together.
Yours,
—k
