Latest Episodes
181. "What if my marketing budget doesn't allow me to implement your advice?"
Mindshare member, Sean, had an interesting objection while selling his advisory services.This is a common question when selling advisory work, so it's worth unpacking ...
180. How narrowly should you niche when starting out as a consultant?
Mindshare community member, Jack, had a great question about how narrow to go with your niche when just starting out as a new consultant.Here's the gist of his questio...
179. How to properly categorize your products and service
Mindshare Pro used to be a premium upgrade to the free Mindshare Community membership.But in my opinion, that was a mistake. It should have been positioned as Group Co...
178. The relationship between hourly and commodity work
On a long drive today, I re-listened to some of the book, The Passion Economy, by Adam Davidson.It spoke to me the first time I read it. It's about craftsmanship in yo...
177. The right amount of work
How much work should you take on?When does the quality of your work suffer?What are the ethical implications?I talk about this and more in today's episode.—kw